Viagra & Nigerian Princes: 5 Steps to Spam-Proofing Your Email

Spam filters are our inbox guard dogs, and unless you are truly intrigued by the promise of “1,875,493 million dollars wired to your account NOW!,” you’re probably glad they exist. But unfortunately for marketers, many perfectly innocent email campaigns get snagged in spam filters’ jaws. According to MailChimp, even the cleanest campaigns can expect to Read more …