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Posts tagged “proactive marketing”

Proactive Marketing

Proactive Marketing is a form of marketing that allows for marketers to be agile, real-time, data-driven, and adaptable to the ever-changing space of what their customers could be seeking. It encompasses all forms of marketing, but shows marketers the direction to head in to secure the most benefit before performing the actual campaign. Proactive marketing Read more …

The 5 Tenets of Competitive Intelligence

There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly expanding as new technologies enable companies to more effectively and rapidly promote their marketing initiatives as well as drive sales. “Modern competitive intelligence” (CI) is about having Read more …

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