What Goes Into Calculating Domain Authority?
When it comes to the Internet, we all know there are good neighborhoods and bad neighborhoods. (Pixelated waving flag? Bad neighborhood.) But if you need some help making sure your website is on the right side of the virtual tracks, then Domain Authority can help. Search engines like Google use algorithms to do with websites what every parent wishes they could do with their kids’ friends: determine trustworthiness and rank them accordingly. To predict this search engine favoritism, inbound marketing SaaS company Moz developed a metric called Domain Authority that ranks sites around a 100-point scale. Read more …