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Posts tagged “Competitive Intelligence”

Go Big Or Go Home: 4 Ways Smaller Brands Can Use Competitive Intelligence

I had the opportunity to go to the movies this past weekend at my local movie theater. In the past, I would go out of my way to avoid this theater (35 minutes away) because it wasn’t updated and there are larger stadium style seating theaters with state of the art sound that are further away and perceivably more Read more …

Promoting Content? Don't Forget About Traffic Decay

I did a post a few weeks ago on the Real-Time Marketing Formula. In this formula there were factors regarding if the event could connect to your company and then the time. However, the biggest component on the time issue that its didn’t clue into me to expand on (until now) is the relevancy in Read more …

5 Lessons Modern Marketers Can Learn From Shark Week

Last week I had what I would call a “working vacation” in Myrtle Beach. This is literally the 17th straight year that I have vacationed there and have always done “some” work on vacation so it wasn’t anything new for me. The thing that was new was the fact that it just so happened to Read more …

How to Use Competitors' Blog Posts for Your Marketing Advantage

It was drilled into my head not to copy, cheat or plagiarize. In college, I was a History major and was constantly told that if I didn’t cite sources or give credit to where credit is due that I would be immediately sent to the Honor Committee. Much of that obviously still reigns true, except Read more …

Hope is NOT a Strategy: 3 Reasons To Choose Marketing Competitive Intelligence

If you are not one of my connections on LinkedIn or following me on Twitter you probably don’t know that I recently left a tremendous opportunity with the leader in Marketing Automation for a DC based start-up in the not yet defined or well known category of Marketing Competitive Intelligence. I spent the last 3 years Read more …

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