Friday Fun Fact: B2B Marketers Are Creating More Content, But With Less Confidence In ROI
Today’s Friday Fun Fact is a all about B2B content marketing! As any content marketer knows all too well, creating a scalable content marketing program requires a large input of time, energy, and resources. And according to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, B2B marketers are experiencing growing pains in their efforts to expand Read more …