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Posts tagged “brand”

Branding

Posted by admin on January 27, 2014 in

Branding is the process of a company differentiating its product or service from other products and services through the creation of unique advertising campaigns, symbols, images, and themes. The goal of branding is for a company to establish a distinctive presence in its industry as a recognizable brand, distinct from its competition. Why does TrackMaven Read more …

Branding Strategy: 3 Steps to Identify Your Brand Voice

Posted by Sabel Harris on October 17, 2013 in Brand Strategy

Recently at TrackMaven, we are revamping some things that have required a clear definition of our voice and as we’ve identified some of the pain points, we realized some of the things we’ve been doing haven’t included it. We were going through some type of identity crisis; however, knowing what our voice is helped reign Read more …

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