Did you know that Facebook had 654 Million Mobile Daily Average Users and 1.07 Billion Mobile Monthly Active Users worldwide in June 2014? Those numbers reflect a staggering 39% and 31% year-over-year increase (respectively)! While the rise in mobile Facebook users has necessitated a strategic pivot from advertisers, there is a rate-limiting factor that affects the deliverability of mobile Facebook Read more …
Owned, Earned and Paid are three buckets that try to consolidate a marketer’s never ending channel list. These buckets contain social media, news and press, and the large component of online paid advertising. There social ads, text ads, native ads, and this week’s word of the week — the display ad. Read more …
As marketers, we are encompassed by an overwhelming sense of change and its easy to forget how insights connect with our marketing in order to tell us the factors we need to succeed with our marketing. Coupling with those to matters above are things that leave us puzzled. Recently, I’ve spoken to Shawn, our SVP of Competitive Intelligence, about questions marketers are having with TrackMaven, specifically with our ad data. He mentioned that the marketers that he speaks too have questions when they see a competitor’s ad, the landing page its linked to, and the site that ad is placed on. What does that all mean? What does it mean to your marketing? Read more …
A text ad is a form of online paid advertising that is typically just text with a link to your site and copy with a description of the promotion one is offering. They are generally offered through search engine advertisers like Google and Bing. They generally appear along the sides of the search engine results Read more …
