As the March Madness tournament heads into the Sweet Sixteen today, the competition among teams is heating up on social media. In the competitive spirit of the tournament, we decided to put the teams head-to-head on Instagram to see who is really dominating on the growing social network. First, here’s how the Sweet Sixteen teams stack up Read more …
March Madness is upon us! And if one thing is certain, March Madness equals Marketing Madness. To take an analytical look at the tournament’s digital marketing frenzy, we’re using our content marketing platform to track the March Madness content generated by all of this year’s championship contenders. We are kicking off our 2015 March Madness coverage on Read more …
According to URL-shortening platform Bitly, the half life of a piece of content on social media is distressingly short. Based on an analysis of 1,000 links distributed on social networks, Bitly found that the typical half life of a link on Twitter is just 2.8 hours! That means that in less than 3 hours, a typical link on Read more …
If you see a drop in your Facebook Page Likes tomorrow, don’t panic. Starting March 12, 2015, Facebook will remove inactive Facebook accounts from Facebook Page audiences. These inactive accounts include “memorialized and voluntarily deactivated accounts.” The cleanup effort will continue over the course of the coming weeks, and Facebook warns that “Page admins should expect to Read more …
By all accounts, the content universe is expanding. Among the Fortune 500, brand activity across social media platforms has become nearly universal. By the end of 2014, 83% of the Fortune 500 had corporate Twitter accounts with a tweet in the past thirty days, up from 77% in 2013. Facebook usage among the Fortune 500 jumped 10 percentage Read more …
