#FridayFunFact: How To Pin Your Way To Social Media Success
Did you know that our brains can process visuals in less than 1/10 of a second?
It’s no surprise, then, that in this era of fleeting attention, visual-driven social platforms like Pinterest have found traction. In 2013, content sharing on Pinterest increased 58%, outpacing the rate of content sharing growth on email, Facebook, Twitter, and LinkedIn.
That’s why we’re sharing highlights from Curalate’s latest Pinterest research to boost your Pinterest engagement and maximize your reach beyond this Corgi’s ability!
Curalate’s data scientists took a look at over half a million Pinterest images and analyzed correlations between over 30 visual characteristics and social actions on Pinterest, including Pins, Repins, and Likes.
Here are a few of the takeaways from their analysis:
- Be Colorful: Images with multiple dominant colors were repinned 3.25X more than images with only one dominant color. Additionally, desaturated images performed 10X worse than images images with 50% saturation.
- Keep It Light (But Not Too Light): Images of a medium lightness were repinned 20X more than very dark images, and 8X more than mostly white images.
- Leave Out Faces: Less than 1/5 of images on Pinterest contain faces, and images without faces are repinned 23% more often. Note: While faces aren’t popular on Pinterst, research shows that photos with human faces see greater engagement on Intagram.
- Limit Background Space: Images with less than 30% background (white space) are repinned the most. Images with 40%+ background space receive 2X-4X fewer repins.
Still not feeling inspired to rethink your Pinterest strategy? Here are a few additional Pinterest tips:
- Include Descriptive Text: Add descriptive text to give context to your images — especially if the image is not indicative of what your pin links to! Research shows that descriptions of around 200 characters get the most repins.
- Remember Who You’re Pining For: According to EMarketer, Pinterest has 40.1 million monthly users in the U.S, 85% of which are female. So although Pinterest has a smaller user base than Twitter, it has a larger female following.
Happy Pin-ing, Marketing Mavens!
Want to see how your Pinterest strategy compares to your competitors? Bark at us for a demo!
Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! See more of Kara's posts
