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Posted on August 2013

5 Lessons Modern Marketers Can Learn From Shark Week

Last week I had what I would call a “working vacation” in Myrtle Beach. This is literally the 17th straight year that I have vacationed there and have always done “some” work on vacation so it wasn’t anything new for me. The thing that was new was the fact that it just so happened to Read more …

How Big Brands Are Reacting To Gmail Tabs

Email will never die and neither will email marketing. In fact 77% of consumers told ExactTarget that they prefer to receive permission-based marketing communications through email and email ad revenue reached $156 million in 2012. Mind-blowing statistics and essentially showing marketers email is still a goldmine. So when MailChimp reported a few weeks ago that the Read more …

How to Use Competitors' Blog Posts for Your Marketing Advantage

It was drilled into my head not to copy, cheat or plagiarize. In college, I was a History major and was constantly told that if I didn’t cite sources or give credit to where credit is due that I would be immediately sent to the Honor Committee. Much of that obviously still reigns true, except Read more …

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