The What, Where, and Why of Native Advertising
Native advertisements are a bit of a misnomer. (In practice, assimilated ads might be a more fitting term.) If you subscribe to more pure journalistic opinions, native ads may even feel more like a digital invasive species. But for marketers and content consumption realists, native ads are a welcome improvement on the “click me” desperation of many digital ads, and — when done well — prove more useful and appealing to consumers and the brands behind them… which is why we chose native advertising as our Marketing Word of the Week! Read more …