Why Do Quizzes Work? The Science Behind Their Virality
Unless you’ve recused yourself from social networks recently, you probably couldn’t help but notice that people love quizzes. As of late, Facebook’s news feed has been lit on fire with quizzes as more and more connections share and compare their results, creating the kind of rampant engagement that marketers dream about. Summer Anne Burton, BuzzFeed’s Managing Editor, has Read more …
