4 Tips and Tricks for Financial Marketing on Facebook
Fortune 500 brands prove that Facebook is a core competency for financial marketing. Here are four helpful Facebook hacks for financial services brands.
Instagram Analytics 101: Must-Watch Metrics for Marketers
I’ve outlined six of the key metrics (quantitative and qualitative) that should be a part of your Instagram analytics reporting. These metrics are especially important to keep a close eye… Read more
How to Build a Content Strategy for Event Marketing
A well-planned content strategy boosts event prestige, attendance, and engagement. Here are three tips to implement a winning content strategy for event marketing.
Facebook Announces Reactions: What Does This Mean for Marketers?
Now that Facebook has announced that it’s going beyond simple Likes to offer a series of “Reactions” emojis for content, marketers are debating how they should (or shouldn’t) treat this… Read more
Why 2016 is the Year of Lean Blogging
Unless your company is undergoing an identity crisis, the core of your website — your homepage, your product, and “about us” pages — should be pretty static. Your blog, on… Read more
How to Use Benchmarking to Take the Guesswork Out of Content Creation
Benchmarking — the act of comparing your business processes or performance against other companies — is more important than ever for brands. Why? Because benchmarks can help marketers take the… Read more
4 Instagram Tips to Conquer Digital Marketing Challenges
Instagram remains a growing social platform that presents a great opportunity for content marketers to increase their impact. However, major shifts in the digital marketing landscape over the past year… Read more
6 Marketing Tips From the Top B2C Brands on Pinterest
Pinterest is a growing social channel that has received more attention over the past few years. In our B2C report we examined the impact of Pinterest, among other channels, and… Read more