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TrackMaven Marketing Blog Real-Time Marketing Intelligence to help every marketer stay ahead of the pack

Allen Gannett is the CEO and Founder of TrackMaven. View his bio

Allen's posts

Introducing TrackMaven, the Competitive Intelligence Platform for Enterprise Marketers

Today, competitive research is annoying. Modern marketers have to rely on a patchwork of tools, elbow grease, and Excel to compile basic competitive intel. We started TrackMaven to fix this. TrackMaven is the competitive intelligence platform for marketers. You shouldn’t have to spend hours and hours to track your competitors only to generate a powerpoint, Read more …

No More Fluffy Marketing

There are two types of marketers. Fluffy marketers and data-driven marketers. Before the rise of marketing automation and cross-channel reporting, it used to be easy to be hide behind fancy powerpoints and office politics. Now, marketers are forced to tie their performance to their companies’ bottom line. No More Fluffy Marketing from TrackMaven Read more …

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