Our list of the Top 20 Most Stalked Brands revealed the most popular, aspirational brands within our competitive intelligence platform. These influential companies are piquing interest from peers and competitors with their innovative approach to digital marketing.
To help you learn more from the success of these Most Stalked Brands, we used our platform to highlight some winning strategies from these top brands on Twitter.
Read on for Twitter tips from the best in the business!
Microsoft Twitter Tip
Use Hashtags To Boost Content Discovery
Microsoft knows how to work a hashtag to join the conversation surrounding trending topics on Twitter. For International Women’s Day and Women’s History Month, for example, Microsoft joined the #IWD2015 conversation with an embedded Twitter video:
7 out of 10 girls are interested in science. Only 2 of 10 will pursue it as a career. Let’s change that. #IWD2015 https://t.co/sSx1Z1hlLv
— Microsoft (@Microsoft) March 8, 2015
With 3.2K interactions, the tweet earned Microsoft 6X more engagement than their average tweet, as measured by our platform:
Microsoft found similar success with their #hourofcode challenge. The tweets below both reaped 11X the brand’s average engagement on Twitter:
HP Twitter Tip
Use Text Over Twitter Images To Maximize Message Visibility
Confined by the limited character count on Twitter, HP regularly maximizes the impact of their tweets with custom graphics that include both eye-catching imagery and descriptive copy.
For their #FindRalph contest, for example, HP used image pairings to facilitate the contest and feature the winning prizes:
Finding Ralph isn’t easy. RT w/ his location to win an ENVY Printer. #FindRalph #SweepsEntry http://t.co/64HXXaguNP pic.twitter.com/F531kgs9Dd — HP (@HP) October 9, 2014
#FindRalph is on. Help! RT w/ his location to win an HP Slate 7. #SweepsEntry http://t.co/1mgeqFF9UH pic.twitter.com/YCbwJQuL21
— HP (@HP) October 22, 2014
Another Ralph sighting! RT w/ his location to win an HP x360. #FindRalph #SweepsEntry http://t.co/bGHpl0mCb4 pic.twitter.com/fTUqmxoge8 — HP (@HP) October 13, 2014
Ralph sighting! RT w/ his location to win a Slate 7. #FindRalph #SweepsEntry Details: http://t.co/r1L5rQfKnx pic.twitter.com/kjqwGxEswh
— HP (@HP) October 8, 2014
The #FindRalph campaign was a success; each tweet from the interactive campaign averaged far above the average engagement level for HP’s twitter account.
This tweet, for example, reaped 6X more Twitter interactions than HP’s average tweet!
Marketo Twitter Tip
Engage Your Audience By Asking A Question
As a company that markets to marketers, Marketo knows how to create content that captures their audience’s attention. (Read here for more psychology-backed content marketing tips).
The most effective tactic from Marketo’s Twitter feed? Asking a question! Marketo has mastered the art of inquisition via their Twitter feed. In fact, 4 out of Marketo’s top 10 tweets from the past year posed questions!
Want more content marketing tips for overhauling your content strategy? Get your copy of The Content Marketing Paradox Report!