The Maven Way

Work hard. Not because we have to, but because we want to. Because we believe that hard work means big results and the ability to reshape marketing.

Whether it’s the product or our sales process, we hold ourselves to making customers’ lives easier and happier

Using data, we iterate and work to improve. In order to do that, we focus on opportunities to learn. This means learning internally and also externally through events and participation in the our community. It also means being willing to try things that fail in order to succeed.

We are always learning and improving. In order to do so, we rely on data to make decisions. It means having hypotheses, testing then, and being willing to be wrong so that we have the opportunity to be right.

We believe that communication is critical for collaboration and problem solving. As a result, we talk about what we’re thinking even if we are scared of our peer’s reactions. Similarly, it’s important for the company to be transparent and communicate updates, progress and problems with the company.

In order to succeed, we have to be accountable to each other in our goals and commitments. this allows us to make faster decisions about what to do next, and understand where we need to improve.

In order to have a big impact in marketing, it takes a team. As a result, it’s important that we work across teams to solve common problems and share uncommon experiences.

The key to being a maven is mutual respect. Respect for different ideas and people of different backgrounds. Diversity means that we have a broad set of views and experiences, and a better ability to solve problems. TrackMaven welcomes and respects everyone, no matter their ethnicity, gender, religion, sexual orientation, gender identity, culture, or beliefs

It’s to celebrate successes big and small even if it means slowing down for a moment. We judge our peers based on their successes and results, not any arbitrary measure like hours in an office.