In their 2015 B2B and B2C Content Marketing Trends reports, Content Marketing Institute and Marketing Profs presented a sobering view of marketers’ self-perception. In the aggregate, 63% of B2B marketers… Read more
Marketers are in the midst of an marketing arms race, and content is the ammunition of choice. More content is being created every day, and new technologies make it easier than ever… Read more
Would it be worth it then to have 10,000 followers? No. That’s why your focus on metrics should be on mentions, favorites, and most importantly Retweets. Our Retweet Report indicated that… Read more
After releasing the biggest Instagram Report ever, every time I scroll through my Instagram feed I have a fine-tuned eye to the various components of Instagram. What’s working for brands?… Read more
It’s becoming increasingly clear that you have to track your competitors as marketers. How do you know how you stack up in your own business landscape? What is working for… Read more