Analyze Your Competitors’ Content With Activity Feed 2.0
As a new Product Maven at TrackMaven, I am excited to share an inside-look at our latest feature update, which provides new ways to track and filter the content that… Read more
What Does Content Marketing Success Look Like?
If you’re like most marketers, you report on the successes (or failures) of your marketing content based on first-party data alone. But without competitive benchmarks, how do you know what… Read more
Leading Metrics Demystified
“Know your audience” is the Golden Rule of Marketing. And thankfully, we have the data to answer all pertinent questions about our audience. We know when, where, and how to reach them across… Read more
The One Chart That Proves Just How Hard Content Marketing Has Become
Anytime a new business or cultural trend takes hold as quickly as content marketing has, it’s good to pull your head up and see if you can learn anything from… Read more
Why You Should Envy the GoPro Instagram Strategy (and How You Can Emulate It)
GoPro’s versatile cameras have transformed our ability to capture awe-inspiring moments from the extreme to the mainstream. And with a treasure trove of user-generated content at the ready, GoPro has become a digital… Read more
Want To Know Why Execs Are Investing In Marketing Technology In 2015?
If you want to be the best, it helps to learn from the best. So for any marketer facing ambitious goals for 2015, who wouldn’t want to take a page out… Read more
The One Assumption Marketers Can’t Afford To Make About Their Competition
No brand is an island. Whether you acknowledge it publicly or not, the odds are that at least one company exists that poses a threat — or at the very… Read more
Why Do CEOs Believe They Are Wasting Money on Marketing?
Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should… Read more