Analyze Your Competitors’ Content With Activity Feed 2.0 – TrackMaven

Analyze Your Competitors’ Content With Activity Feed 2.0

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As a new Product Maven at TrackMaven, I am excited to share an inside-look at our latest feature update, which provides new ways to track and filter the content that flows through our platform.

The Activity Feed — which allows marketers to see all the content distributed across 13 digital channels in real time — is one of the core features of our platform. Our customers use it every day to discover the best (and worst) content across their competitive landscape.

We’ve been listening to our users to better understand how the Activity Feed helps them cut through the noise of channel explosion and better engage their customers. Today we’re excited to introduce the TrackMaven Activity Feed 2.0!

Here’s a preview of the feature updates in our second generation activity feed:

Keyword Search

You can now sift through all of the content in your competitive landscape with an effortless keyword search. Instantantly find content around the topics and keywords relevant to your industry. The new Activity Feed is even smart enough to exclude content you don’t want to see!

TrackMaven Activity Feed

Contextual Styling

With new capabilities comes a sleeker new look for our platform. We gently introduced contextual styles in Activity Feed 2.0 while maintaining the balance between detail and simplicity that our users love.

TrackMaven Activity Feed

Granulated Content Filtering

Use TrackMaven to dive even deeper into the content in your competitive universe with new granulated filtering. Beyond filtering by content channel and industry verticals, you can now filter by content type, such as Instagram videos, Pinterest recipes, Tumblr quotes, and more.

TrackMaven Activity Feed

We know that time and efficiency are major competitive advantages for busy marketers. Every piece of content a marketer shares must be deliberate, informed, and timely, and TrackMaven is here to help. We are here to listen and help you uncover opportunities to stay relevant, different, and outperform the competition. We know it’s not easy!

There’s more to share, but we’re leaving some to surprise, so lookout for product updates to come! You’ll be delighted as we continue to unleash the power of TrackMaven throughout 2015. Ruff-hoo!

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