How to Build a Content Strategy for Event Marketing
A well-planned content strategy boosts event prestige, attendance, and engagement. Here are three tips to implement a winning content strategy for event marketing.
Facebook Announces Reactions: What Does This Mean for Marketers?
Now that Facebook has announced that it’s going beyond simple Likes to offer a series of “Reactions” emojis for content, marketers are debating how they should (or shouldn’t) treat this… Read more
Why 2016 is the Year of Lean Blogging
Unless your company is undergoing an identity crisis, the core of your website — your homepage, your product, and “about us” pages — should be pretty static. Your blog, on… Read more
How to Use Benchmarking to Take the Guesswork Out of Content Creation
Benchmarking — the act of comparing your business processes or performance against other companies — is more important than ever for brands. Why? Because benchmarks can help marketers take the… Read more
4 Instagram Tips to Conquer Digital Marketing Challenges
Instagram remains a growing social platform that presents a great opportunity for content marketers to increase their impact. However, major shifts in the digital marketing landscape over the past year… Read more
6 Marketing Tips From the Top B2C Brands on Pinterest
Pinterest is a growing social channel that has received more attention over the past few years. In our B2C report we examined the impact of Pinterest, among other channels, and… Read more
The Most Popular Roses to Buy For Valentine’s Day (According to Instagram)
Hey digital marketers, it’s almost Valentine’s Day, meaning it’s time to take a hard look at what you’re giving your significant other. According to CNN, 64 percent of men and… Read more
Introducing the Content Marketing Paradox Revisited
This post features insights from our most comprehensive analysis of digital content marketing to date — The Content Marketing Paradox Revisited. Download your copy to learn from our analysis of… Read more