3 Ways to Measure Marketing Performance in 2016
If I were a betting woman, I’d wager that your overarching goal for 2016 is to bring more revenue in for your company. It is worthwhile to take a look… Read more
4 Lessons From National Geographic’s Instagram Success
Instagram is a growing social network with high engagement opportunities for brands looking to further develop relationships with their customers and audiences. The social platform has over 400 million active… Read more
Twitter Share Count Changes: What You Need to Know
On January 13, TrackMaven announced that it has integrated Twitter share count tracking into its digital marketing analytics platform, in the wake of Twitter removing public access to this data…. Read more
The State of the Union: What’s Trending on Social?
For President Obama’s final State of the Union address, the White House and 2016 contenders alike are taking to social media. See live trends and analysis via the TrackMaven software… Read more
Introducing Maven Labs, by TrackMaven’s Customer Success Team
Welcome! I am incredibly excited to announce the launch of Maven Labs, a weekly content series that will utilize the insights gained by TrackMaven’s Customer Success team to help improve… Read more
What Can B2C Marketers Learn From Hospitality Brands on Social Media?
The hospitality industry has seen a couple of major disruptions recently, most notably with the rise of services like AirBnB and Uber that provide new ways for customers to travel…. Read more
The Top 10 Stories on Social Media in 2015
Which stories gripped our imaginations (and our news feeds) in 2015? Here are the top news stories on social media from Internet and media companies (and what you can learn… Read more
Why Instagram Is the Must-Have Social Channel for B2C Brands
With 2016 about to begin, social media marketers for B2C brands are looking back at their performance over the past year. What lessons can they learn from other B2C companies… Read more