It’s a huge task to sift through millions of news articles published a day to see if one of your competitors had a press mention. With TrackMaven you’ll be able to be more proactive about your earned media strategies by seeing what outlets are the most effective to target and who exactly you should reach out to. TrackMaven tracks, benchmarks, and helps you improve on your own earned media tactics.
How many times a week are your competitors getting mentioned? Is the article they are mentioned in having a big impact? TrackMaven shows you the frequency that your competitors are getting mentioned vs. your own press mention frequency. You’ll be able to see your own custom group average to benchmark how you should handle earned media.
TrackMaven shows you the exact article that your competitor was mentioned in along with the author of the piece. Are your competitors frequently mentioned in several industry publications? Or are large media outlets covering a feature they released? You can filter the Activity Feed to see the earned media in that moment, who mentioned your competitor, and how effective that article is in order to act on your own earned media tactics faster.
How do you know if that press mention you got last time was effective? Are you targeting the right press outlets and writers with your tactics? Are you getting more earned media than your competitors and are the pieces getting more traction? TrackMaven gauges how impactful your press mentions are in comparison to your competitors to help determine where you can improve your earned media strategies. With TrackMaven, you’ll be able to blow past your competitors’ earned media with the best press mentions your audience actually cares about.
TrackMaven does the heavy digging for you to have all of the important data you need. No more hunting through every news article to find a press mention about a competitor — see it all in real time here!
