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Brand Guidelines

There are just a couple guidelines for using the TrackMaven brand. If you have questions please contact us at design@trackmaven.com. We promise not to bite. :)

You can download all assets right below. It’s great if you aren’t sure what you need.

Download All Elements

Logos

Maven is the personality of our brand, but we have specific ways which he can be used.

Download Logos
We appreciate you not altering the TrackMaven logo or Maven in any way.

Vertical Logo

Maven Logo

Logotype

Horizontal Logo

Acceptable Backgrounds

Maven should never be on dark backgrounds — and really looks his best on white or Maven Red.

Maven on White

Maven on Red

Grayscale

Maven should never be greyscale. If you need to create an asset in greyscale, please only use the logotype.

Gray on White

White on Gray

Colors

We have a fun array of colors to choose from. We prefer to stick to the top row whenever possible.

Download .ase

Primary

#dc795e
#9e83bb
#acc56f
#9cd5cb
#373636

Secondary

#bb5f47
#de9a4e
#96c8d6
#c0e3dd
#94a998
#6c6c6c
#939394
#dbdbdb

Typography

We have 3 main typefaces we use in various ways. Here are the main ones we use and specific ways to incorporate them.

Proxima Nova Bold

Used for headlines to really grab your attention

Museo Sans Round

Used for body copy and secondary headlines

Kite One

Mostly used for typographic accents

Proxima Nova Regular

Our standard font, used as body copy and more

WHO DO YOU WANT TO TRACK?

Give us a few and Maven can start digging!