Cross-promotion of your Snapchat account is essential for getting new Snapchat followers. It improves the visibility of your brand’s presence on the platform and attracts an audience that enjoys consuming… Read more
How can newsrooms harness the power of data and analytics without compromising editorial judgement? In this webinar, Ari Isaacman Bevacqua, Growth Strategy Editor at The New York Times, discusses how… Read more
Creating a buyer persona hones your marketing strategy so it effectively targets the right prospective customers. But where do you begin? I’ll walk you through how to get started! What… Read more
If you don’t know who your audience is, how can you make them happy? Odds are you can’t, and you’ll waste time and money marketing without intention. So start by… Read more