Cross-promotion of your Snapchat account is essential for getting new Snapchat followers. It improves the visibility of your brand’s presence on the platform and attracts an audience that enjoys consuming Snapchat content. Here are a few key ways to get more Snapchat followers.
How do I use my snapcode?
You can download your account’s snapcode on the Snapchat website. When someone scans your snapcode in Snapchat (by either taking a snap of it or by focusing the camera over it and then tapping on the snapcode image on your phone’s screen) they can add your account as a friend. The snapcode you download is transparent. You can add your logo in the ghost outline using a photo editor, but don’t change any of the lines in your snapcode or it might not work.
Add your snapcode as your profile photo on other social accounts, create snapcode stickers to hand out at events, and include it in cross-channel promotion posts about your new Snapchat stories, along with directions for how to scan it.
How do I promote and repurpose my brand’s Snapchat content?
Snapchat content is designed to disappear. But the good news is that there are ways to save and repurpose the Snapchat content you’ve invested time and resources in.
- The simplest step is to save and export each of your stories and individual snaps from Snapchat Memories. You can save your story to Memories by going to the Stories panel and tapping on the arrow pointing down next to “My Story” at the top of the page.
- Tapping on the three dots next to the arrow will reveal a list of each snap you added to your story. Tap on a snap to view it, and then tap on the arrow pointing down in the bottom of the screen to save that snap alone to Memories. You can also “send” (meaning save) individual snaps to Memories when you select who to deliver a snap to in the “Send To…” screen.
- Go to Snapchat Memories, select the snaps and stories you want to export, and save them to your phone. To learn more, check out our blog post on how to use Snapchat Memories, which has detailed instructions.
PRO TIP
To more efficiently save and access your Snapchat content, backup the files on Dropbox or a similar data storage service so you can access them from your computer as well as your phone. This will allow you to more easily republish the content across other social networks or upload and embed the snaps to your company blog when applicable.
Get more Snapchat followers by following these cross-promotion recommendations for social media:
On Twitter: Tweet about new stories and snaps as they are posted. Make sure to include at least one of these, if not all three: your username, your snapcode (with instructions for scanning), or your Snapchat webpage. You can also include a video clip or image from your story. Make sure to tag as many relevant Twitter users as possible in the images of these tweets so that they reach more people.
On Facebook and Instagram: Follow the same practices as you would with tweets, but use more videos. Keep in mind that Facebook posts tend to have a longer half-life than tweets.
On Vine: When you’re on the move, you can use Vine to quickly edit Snapchat videos so they are square-shaped rather than portrait-shaped. (If you’re planning on trimming a Snapchat video, remember this while filming. Make sure all of the important information and action will still be in the frame after you crop it.) You can then share that video on Vine, and download it to share on Instagram, Facebook, or Twitter.
What is a Snapchat influencer takeover?
A Snapchat influencer takeover is when a brand (or individual) partners with an influencer, and arranges for them to do a takeover of their account. Find influencers in your industry who are active on Snapchat. Pursue a partnership with these influencers and ask if they’ll do an influencer takeover of your Snapchat account (and hopefully promote that takeover on their account so you can pull in their Snapchat followers). Make sure you are confident in their professionalism and outline expectations beforehand. Monitor the takeover and record its impact.
Your brand’s Snapchat webpage
You have a Snapchat webpage — every Snapchat account does! You can find your Snapchat webpage by using the following formula:
www.snapchat.com/add/USERNAME
The page includes your username and snapcode, as well as an option to download the Snapchat app. Include your page in social posts about your Snapchat account, in appropriate social account descriptions, and on your website.
Want to learn more about how to use Snapchat for brands? Download The Snapchat Marketing Guide for Brands now!