I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers… Read more
A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note… Read more
For the modern marketer, data is key. The more information marketers have at their fingertips, the more effectively they can gauge the success of their strategy. Having up-to-the-minute data allows a… Read more
For modern marketers, the challenge that comes with big data is two-fold: knowing what data to collect, and finding ways to harness that data to drive smarter business decisions. The… Read more
There are few things we welcome into our home with such willful abandon as television. That’s because we don’t just watch television anymore. We binge watch. A recent survey by Harris… Read more
Let’s face it, marketers want to be the fountain of youth when it comes to generating new ideas, but that is just a dream that will never come true. I’m… Read more
Seeing is believing – now more so than ever. From 1990-2013, the use of visuals in literature increased 400%, while the use of visuals on the Internet rose over 9900% from 2007-2013 alone. This… Read more
The end of the quarter is approaching. All the deals you’ve been chasing, all the months of meetings and follow-up have all led to this moment — getting a thumbs… Read more