Every marketing department constantly looks for ways to build and scale their content marketing efforts. As a content or digital marketer, you’ve likely asked yourself: How do I create a… Read more
Barack Obama made waves with his use of social media during his 2008 Presidential run. It was a big story at the time - but it seems crazy to think… Read more
In honor of #NationalCatDay, here’s a case study of the social media marketing behind Uber’s #UberKITTENS campaign.
Thanks for attending #Spark15 this year in Washington, D.C.! Please find #Spark15 slideshare links for presentations below. Keynotes Intentional Creativity, Allen Gannett, CEO & Chief Maven, TrackMaven (no slides available)… Read more
How should you track your YouTube performance? Here are 3 steps for using the YouTube analytics platform to improve your video marketing.
When you ask 300 digital marketers to rethink the status quo of content marketing, you’re bound to end up with some quotable moments. At Spark 2015, our annual marketing summit,… Read more
The latest research from CMI and Marketing Profs reveals best practices for B2B marketers. So what are the top content marketing trends?
So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. Where do you begin? With data, of course! Here’s your guide to the Facebook… Read more