Why Instagram Is the Must-Have Social Channel for B2C Brands
With 2016 about to begin, social media marketers for B2C brands are looking back at their performance over the past year. What lessons can they learn from other B2C companies… Read more
Yearly Archives: 2015
Marketing on Pinterest is Surprisingly Effective for Two B2C Industries
Pinterest usage has doubled in the last three years (the highest growth rate among major North-American/global social networks), presenting a huge opportunity for B2C marketers looking to expand their brand’s… Read more
The Star Wars Marketing Force Awakens on Social Media with 234 Million Interactions
When Star Wars debuted in 1977, it became an instantaneous cultural phenomenon without the help of social networks. But this week’s premiere of Star Wars: The Force Awakens marks the first time that the franchise is in… Read more
5 Leading Content Marketing Metrics to Consider for EOY Reporting
As 2015 draws to a close, many content marketers will be tasked with reviewing their performance and impact over the course of the year. We recommend you consider these five… Read more
5 Best Instagram Filters To Use For Brands
It’s 2015, so you’re well aware that Instagram is the single fastest growing social media platform and subsequently, one of the most powerful - particularly for marketers. At only five… Read more
Announcing the 2016 B2C Social Media Impact Report
While nearly all B2C marketers use social networks to promote their brands, social media marketing is by no means a one-size-fits-all solution. Across different industries, which social channels prove to be most… Read more
5 Essential Tips for Optimizing Your Company’s LinkedIn Page
LinkedIn is a powerful marketing tool for B2B companies, with 400 million users across 200 countries and territories. This opportunity to reach professional audiences across diverse industries and locations should… Read more
8 Marketing Takeaways from Behavioral Economics
In an increasingly interconnected world, there exists an opportunity to create a closer relationship between customers and companies. Behavioral economics, a relatively new field of study that has developed over… Read more