See how you stack up against key competitors. TrackMaven highlights who is performing better in each marketing metric so you can quickly spot your strengths and weaknesses.
Create groups of brands in TrackMaven and see how you compare against the average of that group to easily report on your progress. Then benchmark yourself against segments of competitors or versus all of them at once.
See key marketing metrics across various data sources in one place. Understand how your competitors are performing.
Understand the demographic makeup of your competitors’ audience. Understand what incomes, genders, and ages are most commonly visiting their websites.
The brand profiles provide you with relative metrics so you can compare yourself against competitors that are bigger or smaller than you.
TrackMaven normalizes the collection and presentation of data from disparate sources so that you can see how you compare on multiple channels in one place.
Quickly see where your competitors are applying effort and where they are finding success. TrackMaven makes it easy to see what marketing channels your competitors are beating you in. Quickly evaluate the potential for a new channel and understand what it would take to start a program in a new channel.
For channels where you are already marketing, TrackMaven makes it easy to see how your strategies differ from your competitors. Are your customers responding better to more content? Less content? Quickly fine-tune your various marketing channels to beat your competitors.
It’s hard to report on digital marketing. TrackMaven allows you to easily contextualize your marketing by allowing you to define groups of competitors and then to see how the brands within those groups perform on average.
Beat your competitors and improve your marketing across paid, owned, and earned digital marketing.
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Real-time benchmarking allows you to easily see how you compare against your competitors even on difficult to track channels. Using custom groups, you can see how different market segments are performing on various channels and where they are applying effort. By benchmarking against your competitors, you can easily report on your performance even as the marketing landscape continues to change.
Improve your marketing using our brand profiles by spotting channel and strategy opportunities. See if there are channels that are succeeding for your competitors that you haven’t engaged on. Understand what people are doing on that channel before you start your programs. On channels you are already active on, see what tactics are working for other brands and optimize your strategies.
