Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid… Read more
Identify opportunities that the competition is missing: If you are ignorant of both your enemy and yourself, Then you are a fool and certain to be defeated in every battle…. Read more
About a week ago, I read a detailed post on the Moz Blog from John Doherty about the research he performs on his competitors. Although, it was super helpful and… Read more
From playing rock, paper, scissors to battling it out over a race to see who could run the fastest, I never turned down competition. But who am I kidding, that… Read more