Who Wins the Race? Grading Presidential Candidates on Social Media
Barack Obama made waves with his use of social media during his 2008 Presidential run. It was a big story at the time - but it seems crazy to think… Read more
Inside Uber’s Effective (And Adorable) #UberKITTENS Campaign
In honor of #NationalCatDay, here’s a case study of the social media marketing behind Uber’s #UberKITTENS campaign.
#Spark15 Recap: Presentation Decks
Thanks for attending #Spark15 this year in Washington, D.C.! Please find #Spark15 slideshare links for presentations below. Keynotes Intentional Creativity, Allen Gannett, CEO & Chief Maven, TrackMaven (no slides available)… Read more
YouTube Analytics: 3 Steps To Create Content That Converts
How should you track your YouTube performance? Here are 3 steps for using the YouTube analytics platform to improve your video marketing.
23 Quotable Marketing Tips From #SPARK15
When you ask 300 digital marketers to rethink the status quo of content marketing, you’re bound to end up with some quotable moments. At Spark 2015, our annual marketing summit,… Read more
The Top B2B Marketing Trends For 2016
The latest research from CMI and Marketing Profs reveals best practices for B2B marketers. So what are the top content marketing trends?
Metrics That Matter: Facebook Analytics
So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. Where do you begin? With data, of course! Here’s your guide to the Facebook… Read more
5 Dreamforce-Approved Tips For Email Marketing Success
Successful email marketing is core to growing your business, and data is the fuel to deliver a personalized customer experience. Investigate how you can grow your database, use data to… Read more