Instagram Best Practices: The “Five R” Method for Success
It’s no secret that Instagram is a highly effective channel for B2C marketers. But you might be surprised to hear that Instagram is 20 times more engaging for B2B brands… Read more
Which Universities Get a Perfect Score on Instagram?
In my role on the TrackMaven customer success team, I specialize in working with marketers at major colleges and universities. Marketers at higher education institutions are fighting to build brand… Read more
9 Reasons Why Spark 2016 is the Marketing Conference You Can’t Miss
Spark 2016, our annual digital marketing summit, is only six weeks away! We’re thrilled to be bringing some of the most inventive marketing minds together in Washington, D.C., on May 12th…. Read more
How “Good” Is Your Social Media Follower Growth? [INFOGRAPHIC]
So your social media audience is getting bigger. That’s great news! But is it growing faster than social media inflation? What does “good” social media follower growth even look like? And… Read more
B2B Social Media Strategy: How Best-in-Class Brands Do It [NEW RESEARCH]
This post features insights from our analysis of 500,000 pieces of social content from the leading B2B brands on social media. Download your copy of the 2016 Social Media Impact… Read more
Which MLB Teams Hit Home Runs on Social Media?
With spring training wrapping up, the best part of summer is almost here: baseball season! Like their counterparts across the universe of professional sports, Major League Baseball (MLB) teams lean… Read more
Introducing the 2016 Social Media Inflation Index
So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide,… Read more
The Hidden Value of Pinterest for B2B Marketing
Some common misconceptions about Pinterest keep B2B brands from embracing the network. Here’s the business case for using Pinterest for B2B marketing.