This year’s Content Marketing World in Cleveland, Ohio, brought together some of the most brilliant minds in the business. Attendees learned a lot from every session, and we wanted to share some words of wisdom from the speakers in this list of content marketing quotes!
50 Content Marketing Quotes from #CMWorld 2016:
“Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.” — Joe Pulizzi, Founder, Content Marketing Institute
“Only 20% of companies are fully committed to content marketing. We’re in a content marketing purgatory.” — Joe Pulizzi, Founder, Content Marketing Institute
“Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.” — Joe Pulizzi, Founder, Content Marketing Institute
“Deliver a product once a month, but an experience every day.” — Lars Silberbauer, Global Senior Director of Social Media and Video, LEGO
“We are too focused on last year’s results. We need to be real time.” — Lars Silberbauer, Global Senior Director of Social Media and Video, LEGO
“We’re not selling bricks. We’re selling imagination.” — Lars Silberbauer, Global Senior Director of Social Media and Video, LEGO
“We look for organic amplification before we look for paid media spend.” — Lars Silberbauer, Global Senior Director of Social Media and Video, LEGO
“We are too focused on last year’s results. We need to be real time.” — Lars Silberbauer, Global Senior Director of Social Media and Video, LEGO
“Your consumers should be center stage, not the brand.” — Lars Silberbauer, Global Senior Director of Social Media and Video, LEGO
“We should all concentrate on strong opinions or original research.” — Andy Crestodina, Co-Founder, Orbit Media
“Target the topic, not just the keyphrase.” — Andy Crestodina, Co-Founder, Orbit Media
“If you want the fortune you have to get the glory.” — Andy Crestodina, Co-Founder, Orbit Media
“Find the missing stat in your industry.” — Andy Crestodina, Co-Founder, Orbit Media
“Don’t take shortcuts. They take too long.” — Sonia Simone, via Andy Crestodina, Co-Founder, Orbit Media
“Your blog is your best networking tool.” — Andy Crestodina, Co-Founder, Orbit Media
“Content optimized for search includes keywords. Content optimized for social includes people.” — Andy Crestodina, Co-Founder, Orbit Media
“An ally in creation is an ally in promotion.” — Andy Crestodina, Co-Founder, Orbit Media
“We should all concentrate on strong opinions and original research.” — Andy Crestodina, Co-Founder, Orbit Media
“Most content is failing.” — Allen Gannett, CEO, TrackMaven
“Intentional creativity is using data to reduce options to those with the greatest probability of success.” — Allen Gannett, CEO, TrackMaven
“Data has become the business model of Netflix.” — Allen Gannett, CEO, TrackMaven
“Most of us engage in flash-of-genius marketing. We don’t actually follow a system—and it’s not working.” — Allen Gannett, CEO, TrackMaven
“If the mind processes visuals faster than text, why are we still focused on text-based marketing?” — Raj Kumar Munusamy, Vice President, Global Marketing Content and Messaging, Schneider Electric
“Set up a 1:1 meeting with a colleague. Ask about a pain point. Collaborate on content. Demonstrate its success.” — Stephanie Losee, Head of Content, Visa
“Is what you’re doing causing people to get up and DO something?” — Michael Jr.
“Your set-up is about what you received. But what if I asked the question, ‘What is your punchline?’” — Michael Jr.
“To know your set-up and not your punchline is a bad way to live. Think about your WHY.” — Michael Jr.
“The REAL number: Google is 85% of the North American search market, not 65%.” — Rand Fishkin, Founder, Moz
“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” — Rand Fishkin, Founder, Moz
“Content marketers are the most empathetic marketers. We spend our time thinking, ‘What does our audience want?'” — Rand Fishkin, Founder, Moz
“I, ______, will collect and hoard 5 ideas every day.” — Ann Handley, Head of Content, MarketingProfs
“Twitter followers are like potato chips. The more you get, the more you want.” — Mark Hamill
“I lost 48 pounds to turn around and remove my hood?!” — Mark Hamill
“If you don’t believe in yourself, how can you expect other people to believe in you?” — Mark Hamill
Want more quotes to help inspire your team? Check out our list of 365 marketing quotes — one for every day of the year!
