Spark 2016 is tomorrow, and we have a terrific lineup of marketing influencers set to speak! These movers and shakers of the marketing world have a lot of valuable advice and insights to share. To help you get the most out of their sessions, we’ve curated a list of key marketing articles, videos, and more to pair with each speaker’s session. Take a look!
WELCOMING REMARKS
Allen Gannett, CEO, TrackMaven
Suggested Read:
What Your Failed Relationships Can Teach You About Leadership
KEYNOTE
Shane Snow, Chief Creative Officer, Contently
Suggested Read:
11 Inspiring Marketing Quotes from Contently’s Shane Snow
BREAKOUT SESSIONS
How My Podcast Got Over 1.5M Downloads in 1 Year
Nathan Latka, Founder and CEO, Heyo.com
Suggested Read:
How one founder’s $5 million risk paid off
Inbound Marketing vs. Account Based Marketing: A False Choice?
Joe Chernov, VP Marketing, InsightSquared
Suggested Read:
Interview with Joe Chernov, VP of Marketing, Insightsquared
5 Questions to Ask Yourself Before Launching a Social Content Program
Lauren DiPaola, Senior Vice President, Digital, Weber Shandwick
Suggested Read:
A Digital Strategist Reacts to a Teenager’s View on Social Media
Paying for PR—and Other Myths of Pitching the Media
Matt Siegel, Editorial Consultant, Matt Siegel Media
Suggested Read:
Never Underestimate Your Audience’s Will To Avoid Reading
How I Learned to Love the Algorithm: Writing Great Content in a Social Era
Jean Ellen Cowgill, President, Atlantic Media Strategies
Suggested Read:
Hold On, Let Go, Jump In: Three Lessons from New-School Digital Media and Old-School Client Service
Between the Sheets of M Live
David Beebe, VP, Global Creative and Content Marketing Marriott International
Suggested Read:
Launching and Scaling a Truly Global Content Marketing Program
Disengaged: How to Use Insight, Content and Digital to Activate, Engage and Transform Your Audiences
Tara-Nicholle Nelson, Founder and CEO, Transformational Consumer Insights, Inc.
Suggested Read:
The Woman Behind MyFitnessPal Says If You Don’t See A Female Role Model, Maybe It Should Be You
Why Your Social Content is Killing Your Bottom Line
Noah Lomax, Global Social Strategy Manager, HP, Inc.
Suggested Video:
How Millennial Parents Inform Product Decisions
How to Amplify Targeted Content With Targeted Social Advertising & Content Technologies
Travis Wright, Chief Marketing Technologist, CCP Global
Suggested Read:
Marketing Technology Growth-Piercing Through the Chaos
The Rules of Subtraction: How Working With Less Can Help You Achieve More
Heidi Joy Tretheway, Senior Marketing Manager, OpenStack Foundation
Suggested Read:
Latest OpenStack trends from real users
Searching for the Content Bigfoot: How to Create a Data-Driven Content Marketing Strategy
Dayna Rothman, Director of Content, Everstring
Suggested Read:
Predicting Marketing’s New Frontier [Infographic]
Headline Testing May Be The Single Most Impactful Thing You Can Do
Ory Rinat, Director of Digital Strategy, The Heritage Foundation
Suggested Read:
What if Facebook Didn’t Exist?
Growing Your Digital Audience
Ari Isaacman Bevacqua, Growth Strategy Editor, The New York Times
Suggested Read:
Did you know that Ari also contributes to and edits the Upshot, The New York Times’ section focused on analysis and data visualizations about politics, policy and everyday life? Well, now you do! Check out her posts.
Pursuit Marketing: Getting Up Close and Personal
Nick Panayi, Head of Global Brand and Digital Marketing, CSC
Suggested Read:
How To Be A Marketing Metrics Hard@ss
Influencer Marketing in 2016
Allan Gungormez, Director of Strategy, Laundry Service
Suggested Read:
Interview With Transamerica’s Director of Social Media Allan Gungormez, Mastermind of Finfluencer
KEYNOTE
Stephanie Hay, Head of Content Strategy, Capital One
Suggested Read:
Five Questions for Lean Content Creator Stephanie Hay
KEYNOTE
Brandon Stanton, Photographer and Author, Humans of New York
Suggested Read:
Humans of New York Creator Brandon Stanton on Storytelling and Digital Marketing
Interested in attending Spark at the Newseum in Washington, D.C. on May 12? There’s still time and a few tickets left! Register now at spark.trackmaven.com.