How The Science of “Little Bets” Could Improve Your Content Marketing

Posted by Kara Burney on March 11, 2015 in Content Marketing Strategy

What do Steve Jobs, Frank Gehry, and Chris Rock have in common? According to best-selling author Peter Sims, these diverse luminaries (and many more) all have the same basic creative process. In his latest book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, Sims explains how creative geniuses across industries use small experiments to Read more …