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Posts tagged “Marketing”

“Creating Context Around Cool Ideas”: Q&A With The Atlantic’s Steve Clemons

As the Washington Editor-at-Large at The Atlantic, Editor-at-Large at Quartz, and publisher of the political blog The Washington Note, Steve Clemons has built a career around the delicate exchange between policy, politics, and media. We connected with Steve at the 2014 ASPEN IDEAS FESTIVAL to get his take on information overload, the power of storytelling to initiate listening, and Read more …

Social Media, Storytelling, and “Demonstrable Authenticity”: Q&A With Matthew Bishop

Matthew Bishop, U.S. Business Editor and New York Bureau Chief of The Economist and author of Philanthrocapitalism: How Giving Can Save the World (among many other books), has explored in-depth the potential for philanthropic problem solving within the convergence of social and business interests. We connected with Matthew at the 2014 ASPEN IDEAS FESTIVAL to get his take on Read more …

kevin delaney

Journalism In The Digital Age: Q&A With Kevin Delaney

Digital media has radically transformed the field of journalism. Breaking news often comes in the form of a Tweet, and stories unfold with the momentum of real-time, crowd-sourced input that can lend as much dramatic tension to the tradeoffs between speed and validity as the substance of the story itself. Inevitably, our means of storytelling will continue Read more …

predictive analytics

Moneyball Marketing: Q&A With Matt Heinz

We’re thrilled to announce that Matt Heinz, President of Heinz Marketing, will be joining TrackMaven’s Advisory Board. Here’s his take on the necessary skills for modern marketers, and how the great marketers of the future will step up to the plate of analytical responsibility. How did you get to where you are in your career today? Read more …

Authorship and Authentic Marketing: Q&A With Candice Faktor

As GM at Wattpad, Candice Faktor knows a thing or two about the value of a well-told story. We caught up with Faktor at the 2014 Aspen Ideas Festival to get her take on the emerging trends at the intersection of content, community, and communication. The rise of social networks and digital media has contributed to a flood of information and Read more …

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