If you want your content to be found on the Internet, search engine optimization (SEO) is vital. Why? Overall, online searches drive three times more traffic to content sites than social media platforms. And SEO doesn’t just affect website visitor volume — it’s also a highly efficient channel for inbound lead generation. According to HubSpot, SEO-sourced Read more …
There is no denying that — for non-Luddites, at least — Facebook and Google have drastically transformed the way we communicate, interact, and navigate online. Because of this influence, Facebook and Google are at the forefront of public debate around the intersection of free speech, privacy, and technology. And as the Head of Global Policy Management at Facebook and Vice Read more …
There’s no denying that in marketers’ minds, not all digital channels are created equal. Facebook, Twitter, LinkedIn — these are the Titans of Social But we aren’t here to talk about the Titans. We’re here to talk about Google+ and Tumblr. Why? Because despite being dismissed as second-class social networks, industry leaders and ambitious upstarts alike Read more …
My step dad and my little sisters came into DC a couple of weeks ago. We were heading out to brunch on Sunday and I asked if we should take an Uber to the resturant. My step dad asked “What’s an Uber?” I was a little shocked that he didn’t know what Uber is, but Read more …
I have a simple goal: I want you to use SEO more effectively. If there’s one thing you need to get out of this article, this is it: Google+ needs to be central to your SEO strategy. I guarantee it will be worth your time. In the world of SEO, we scratch and crawl for Read more …
