Marketers, financiers and businesses have been collecting data since the stone-age. The fact that data is constantly collected around consumer behavior is nothing new. What has given velocity to the phrase “Big Data” is our revolutionary ability to synthesize, understand, and apply the findings within the data sets we aggregate. As software and the Internet Read more …
For the modern marketer, data is key. The more information marketers have at their fingertips, the more effectively they can gauge the success of their strategy. Having up-to-the-minute data allows a marketer to be proactive, not reactive. A proactive marketer knows which content will drive traffic, which channels will yield the greatest return on investment, and which ad Read more …
I cannot think of any habits that I have currently, other than my caffiene addiction, which I’m in denial about the negativity to my health. It may be a little odd, but I vividly remember learning about habits during a pre-kindergarten lesson. They were describe as bad and frankly, in Pre-K unhygienic Granted, most children in Read more …
Last summer I was scanning through some of my daily reads and I happened upon this article from Hubspot about the 14 Funny Brands You Can’t Help But Follow On Social Media. The first brand immediately caught my eye — my beloved toilet paper brand Charmin. From their epic #tweetfromtheseat to their follower engagement, I Read more …
Today, competitive research is annoying. Modern marketers have to rely on a patchwork of tools, elbow grease, and Excel to compile basic competitive intel. We started TrackMaven to fix this. TrackMaven is the competitive intelligence platform for marketers. You shouldn’t have to spend hours and hours to track your competitors only to generate a powerpoint, Read more …
