In an industry dedicated to the exultation of the ineffable — beauty, style, and all that’s en vogue — talking about data can feel a bit like pulling the curtain back on the Wizard of Oz. But the fact remains that the fashion business is just that — a business. Every trend and every seasonal success Read more …
The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right metrics up the chain internally can proactively pinpoint what data is needed along the way to inform the successes and areas for improvement Read more …
Joe Payne’s Keynote at the Competitive Summit was titled “So, you want to be the CEO? How the CMO gets noticed in a data driven world” and all of his points made perfect sense in this “data driven world.” But as marketers are we really using data, or as Joe put it are we the Read more …
