Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid it all together because along with the other laundry list of items what marketer wants to tackle that war? Frankly, I feel the same way, Read more …
Identify opportunities that the competition is missing: If you are ignorant of both your enemy and yourself, Then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, For every battle won, you will suffer a loss. If you know your enemy and yourself, you Read more …
About a week ago, I read a detailed post on the Moz Blog from John Doherty about the research he performs on his competitors. Although, it was super helpful and competitive intelligence is something I’m pretty familiar with, I could help the feeling of “What’s next?” What do I do with all of this information? Read more …
From playing rock, paper, scissors to battling it out over a race to see who could run the fastest, I never turned down competition. But who am I kidding, that hasn’t changed. I’m a very competitive person and I like winning. Actually put VERY in all caps and change like to love in the previous Read more …
