It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start. Many of the enterprise marketers we work with struggle to segment their competitive landscape and identify opportunities for growth. That’s in large part due to the Read more …
Want to learn why TrackMaven is a Marketer’s best friend? Join us Thursday, March 19th at 2PM EST for an Open Demo Webinar of our Competitive Intelligence platform! We’ll show you how TrackMaven can help you identify marketing opportunities, optimize content distribution, and track progress in real-time. Highlights of the Open Demo include: Custom Visualizations: See how our visualization tools allow you Read more …
Competitive intelligence is information collected about a company’s competitor that gives insight on the competitor’s recent and future activities, shows the effects that a competitor’s actions have on a business, and analyzes a competitor’s strengths and weaknesses. All information gathered in competitive intelligence is obtained legally and ethically and is taken from information available to Read more …
Seeing is believing – now more so than ever. From 1990-2013, the use of visuals in literature increased 400%, while the use of visuals on the Internet rose over 9900% from 2007-2013 alone. This proliferation of visuals fits right into our physiological sweet spot; almost 50% of our brain is involved in visual processing, and 70% of all of our sensory receptors Read more …
There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly expanding as new technologies enable companies to more effectively and rapidly promote their marketing initiatives as well as drive sales. “Modern competitive intelligence” (CI) is about having Read more …
