It never hurts to know your competitors. But for many companies, the roster of companies elbowing for market share is so vast and varied, it’s hard to identify where to start. Many of the enterprise marketers we work with struggle to segment their competitive landscape and identify opportunities for growth. That’s in large part due to the Read more …
In this post, our Senior Competitive Intelligence Maven and resident Game of Thrones super-fan Mary Robinson shares GOT-inspired marketing advice. Warning: strategic marketing tips and Season 4 spoilers ahead! It’s okay, pick up your jaw… because the Game of Thrones Season 4 finale was an absolute jaw-dropper. You didn’t think Tyrion had the hutzpah, did you? I bet you didn’t Read more …
Want to do wonders for your customer success strategy? Easy, listen to what your customers are saying about your brand online. If done well, the best social listeners are able to take that unstructured data from customer conversations on the Internet and turn it into processes, innovations, or product changes they can actually act on. Read more …
What is Competitive Intelligence? What is Competitive Intelligence for Marketers? What can it tell them? What are the channels to monitor? Are there important metrics? What are they? Whew. I’m out of breath just writing all of those questions out and I can’t even imagine how you all feel just asking them. Not to worry Read more …
It’s becoming increasingly clear that you have to track your competitors as marketers. How do you know how you stack up in your own business landscape? What is working for you vs. your competitors? Are you allocating your marketing efforts and budget in the right channels? All of these questions are just the start in Read more …
