TrackMaven Marketing Summit 2014

A one day summit digging into how brands can engage and retain customers with data-driven marketing.

The current state of marketing

The current state of marketing

Marketing has undergone a major metamorphosis over the last few decades. Relying on estimated projections and dated reports has been replaced with hard data and a proactive approach. Customers are much more well informed now and marketers must now report on how they are interacting with their marketing and how effectively it's fitting their customers' needs.

The TrackMaven Marketing Summit can help

The TrackMaven Marketing Summit can help

The TrackMaven Marketing Summit aims to gather the best and brightest minds in marketing to discuss the real challenge marketers now face in producing effective pieces of content. We'll explore topics of how we can steer through the data and content noise to engage and retain our customers. Join us, and climb above the competition!

Tracks

Three conference tracks — all jam-packed with panels, case-studies, TrackMaven certifications and talks on the future of marketing.

Marketing Thought Leadership

Marketing Thought Leadership

Innovation meets inspiration. Well-known industry leaders will show marketers how to keep up with the rapid change around them, while keeping a focus on the big picture.

Modern Marketing in Action

Modern Marketing in Action

See how leading marketers are putting theory into action. A combination of case studies and panels from top digital markers will give you plenty of ideas to implement now.

TrackMaven Certification

TrackMaven Certification

Serious about getting the most out of TrackMaven at your organization? Take this one-day hands-on course and get TrackMaven Certified! The certification will be offered 3 times, please attend the certification session that best fits with the rest of the conference content you'd like to attend.

+ Marketing Thought Leadership

Marketing Thought Leadership

Innovation meets inspiration. Well-known industry leaders will show marketers how to keep up with the rapid change around them, while keeping a focus on the big picture.

+ Modern Marketing in Action

Modern Marketing in Action

See how leading marketers are putting theory into action. A combination of case studies and panels from top digital markers will give you plenty of ideas to implement now.

+ TrackMaven Certification

TrackMaven Certification

Serious about getting the most out of TrackMaven at your organization? Take this one-day hands-on course and get TrackMaven Certified! The certification will be offered 3 times, please attend the certification session that best fits with the rest of the conference content you'd like to attend.

Schedule

Tuesday, October 7th

8:00PM
Opening Reception Happy Hour:
Butter
70 West 45th St. New York, NY 10036

Wednesday, October 8th

8:00AM
Breakfast & Registration
9:00AM
Morning Keynote 1: Allen Gannett, CEO, TrackMaven
9:30AM
Morning Keynote 2: Paul Marcum, Global Head of Digial Video, Bloomberg Media Group
10:00AM
Coffee Break
10:15AM
Social Selling for Marketers Customer Case Study: Transamerica TrackMaven Certification Session 1 (1.5hr long)
11:00AM
Personal Value: The Secret Weapon Against Consensus Buying Design as a Competitive Differentiator
11:45AM
Moneyball Marketing: How to Avoid Drowning in Data
12:30PM
Lunch
1:15PM
Panel: The Content Marketing Platform Showdown Real-time Marketing Lessons from Pro Sports TrackMaven Certification Session 2 (1.5hr long)
2:00PM
The Most Viral Facebook Campaign Ever PANEL: Better Marketing by Design
2:45PM
Snack Break
3:00PM
PANEL: Storytelling for Marketers Customer Case Study: SalsaLabs TrackMaven Certification Session 3 (1.5hr long)
3:45PM
MEDIA PANEL: Content as Product - the Future of Media. TrackMaven Roadmap & Open Forum
4:30PM
Closing Keynote: A conversation with Rishi Dave, CMO Dun & Bradstreet
5:00PM
Conference Adjourns

Speakers

We’ve brought together some of the brightest minds in marketing to offer you helpful insights to climb above your competition and succeed at the challenges modern marketers have.

Paul Marcum

Paul Marcum

Global Head of Digital Video, Bloomberg Media Group
Rishi Dave

Rishi Dave

CMO, Dun & Bradstreet
Allen Gannett

Allen Gannett

CEO, TrackMaven
Jimmy Maymann

Jimmy Maymann

CEO, Huffington Post
Anastasia Khoo

Anastasia Khoo

Marketing Director, Human Rights Campaign
Matt Heinz

Matt Heinz

President, Heinz Marketing
Joe Chernov

Joe Chernov

VP, Content, Hubspot
Jen Hinkle

Jen Hinkle

Senior Director, Digital & Social Media, Washington Redskins
Russell Glass

Russell Glass

CEO, Bizo
Joe Payne

Joe Payne

Former CEO, Eloqua
Peter Pickus

Peter Pickus

Senior Director, CEB
Eric Kuhn

Eric Kuhn

Head of Marketing, Layer3TV
Michael Williams

Michael Williams

CMO, Grand Prix of America, Formula 1
Ted Irvine

Ted Irvine

Senior Design Director, Vox Media
Laura McGuigan

Laura McGuigan

VP, Design Maven, TrackMaven
Fletcher Heisler

Fletcher Heisler

VP, Engineering Maven, TrackMaven
Allan Gungormez

Allan Gungormez

Director of Social Media Strategy, TransAmerica
Meghan Gill

Meghan Gill

Director of Marketing, MongoDB
Peter Corbett

Peter Corbett

Founder + CEO, iStrategyLabs
Jill Rowley

Jill Rowley

Founder & Chief Evangelist, SocialSelling
Christine Schaefer

Christine Schaefer

VP Marketing & Product Management, SalsaLabs
Patrick Yee

Patrick Yee

Executive Vice President, Marketing & Strategy, Refinery29
Max Pfennighaus

Max Pfennighaus

Executive Creative Director for Marketing, New York Times
Able Parris

Able Parris

Former Design Director, Big Spaceship
Michael Brenner

Michael Brenner

Head of Strategy, NewsCred
Jacob Weisberg

Jacob Weisberg

Chairman, The Slate Group
Jason Abbruzzese

Jason Abbruzzese

Business Reporter, Mashable
Sam Slaughter

Sam Slaughter

VP, Content, Contently
Josh Rubin

Josh Rubin

Founder + Editor in Chief, CoolHunting
Jake Horowitz

Jake Horowitz

Editor-in-chief and co-founder, Mic

Venue

map

Stage 48 — 605 West 48th Street, New York, NY

Sponsors

If you are interested in sponsoring the TrackMaven Marketing Summit, please contact Ian Walsh - ian@trackmaven.com

Register to catch your spot now!

Register Today!