A one day summit digging into how brands can engage and retain customers with data-driven marketing.
Marketing has undergone a major metamorphosis over the last few decades. Relying on estimated projections and dated reports has been replaced with hard data and a proactive approach. Customers are much more well informed now and marketers must now report on how they are interacting with their marketing and how effectively it's fitting their customers' needs.
The TrackMaven Marketing Summit aims to gather the best and brightest minds in marketing to discuss the real challenge marketers now face in producing effective pieces of content. We'll explore topics of how we can steer through the data and content noise to engage and retain our customers. Join us, and climb above the competition!
Three conference tracks — all jam-packed with panels, case-studies, TrackMaven certifications and talks on the future of marketing.
Innovation meets inspiration. Well-known industry leaders will show marketers how to keep up with the rapid change around them, while keeping a focus on the big picture.
See how leading marketers are putting theory into action. A combination of case studies and panels from top digital markers will give you plenty of ideas to implement now.
Serious about getting the most out of TrackMaven at your organization? Take this one-day hands-on course and get TrackMaven Certified! The certification will be offered 3 times, please attend the certification session that best fits with the rest of the conference content you'd like to attend.
We’ve brought together some of the brightest minds in marketing to offer you helpful insights to climb above your competition and succeed at the challenges modern marketers have.
Stage 48 — 605 West 48th Street, New York, NY
If you are interested in sponsoring the TrackMaven Marketing Summit, please contact Ian Walsh - ian@trackmaven.com
Paul is responsible for Bloomberg’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms. Since joining Bloomberg L.P. in January 2013, Paul has worked to expand the organization’s digital video offerings, while striving to improve the view experience, increase volume and distribution, and explore high-profile partnerships. Prior to Bloomberg, Paul was Director of Global Digital Marketing and Programming at GE. Throughout his career, Paul has developed digital programs for global brands including GE, Sesame Street, Star Wars, Citi, Delta, Hasbro, Subway and AT&T. He was named to Ad Age’s Creativity 50 last year.
Rishi joined D&B in February 2014 from Dell where he was the Executive Director of Digital Marketing. In that role, Rishi had global responsibility for implementing marketing, lead generation, media, and content strategies for Dell.com, social media, communities, and mobile. Rishi has spent his career in the technology industry with marketing, business development, and consulting roles at Rivio, Inc., Trilogy Software, eBay and Bain & Company.
Allen Gannett is the Chief Maven and Founder of TrackMaven, a platform that lets marketers track, and benchmark against, their competitors’ digital marketing. With clients including Marketo, Martha Stewart Living Omnimedia, the NBA, and more, TrackMaven helps the world’s best marketers be proactive. He also serves as a General Partner at Acceleprise Ventures, where he invests in early-stage SaaS companies. Previously he was CEO of Splash Networks. Obsessed with Pumpkin Pie and Corgis, Allen lives in Washington, DC and once was a very pitiful runner-up on Wheel of Fortune.
Jimmy’s focus within Huffington Post is to take his entrepreneurial skill-base and media know-how to grow/scale the Huffington Post Media Group suite of brands and expand them across international markets and to find new ways to optimize, grow and monetize The US business. Jimmy has a Masters in International Marketing and an Executive MBA from London Business School.
Anastasia Khoo is the Marketing Director for the Human Rights Campaign. In this capacity, Khoo has overseen consistently innovative organizational marketing strategies-driving forward HRC’s work in the areas of digital media, advertising and public relations. In 2013 she spearheaded the “red equal sign” campaign, dubbed the “Most viral campaign ever on Facebook”.
As President of Heinz Marketing, Matt brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.
Joe runs the the content team at HubSpot. Prior, he ran marketing at mobile tech startup Kinvey. Joe also ran content marketing at Eloqua. His work at Eloqua earned him the Content Marketer of the Year award. He has also been a guest lecturer on Marketing and Communications at Duke, Cornell, and NYU.
Russell was the founder and CEO of Bizo and now leads B2B Marketing Products for LinkedIn. Russell led Bizo from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014. He’s a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. Russell believes that great cultures = great companies and love his family, Duke basketball, golf and just about anything in HD.
Joe Payne, who joined the TrackMaven Board of Directors in 2013, formerly served as Chairman and Chief Executive Officer of Eloqua, which he joined in 2007. Joe led Eloqua through a successful IPO on the NASDAQ (ELOQ) and eventually sold Eloqua to Oracle. Prior to Eloqua, Joe held executive positions at iDefense, eSecurity, eGrail, MicroStrategy, InteliData, Royal Crown Cola, and Coca-Cola USA. Joe currently serves on the board of directors of Cornerstone OnDemand (CSOD), Dealertrack (TRAK), Plex Systems, and First Focus Campaign for Children. Joe holds a B.A. and M.B.A. from Duke University.
Peter leads the Advisory Services function for CEB’s Marketing practice. Peter and his team support senior marketing executives in identifying and applying insight and analysis to address their most critical marketing challenges including the customer experience, branding, innovation, and loyalty.
Eric Kuhn is a social media prodigy, networking virtuoso, and Hollywood’s first social media agent. A leader and an innovator, Kuhn has brought some of the country’s largest and most prestigious organizations into the new media age. Kuhn was the first-ever Audience Interaction Producer at CNN, where he ran social media and focused on television-web integration for the network.
Michael is responsible for the general business operations for the Grand Prix of America, including all sales and marketing matters, event programming, customer experience and engagement, as well as establishing the brand position and strategic business model globally. Prior to joining the Grand Prix, led marketing for the New Jersey Devils, the San Francisco 49ers, and multiple other professional sports teams.
Ted Irvine is the Senior Design Director at Vox Media, one of the fastest growing online publishers, whose properties include Vox, SB Nation, The Verge, Polygon, Curbed, Eater, and Racked. He helps lead Vox Product, the team of designers, developers, product managers, and support managers who create innovative experiences for the company’s audience of 80M people.
Laura is VP, Design Maven at TrackMaven, where she leads a team who helps turn TrackMaven into the lovable brand that it is. She also acts as lead product designer on TrackMaven’s platform where she puts a focus on creating easy-to-understand and beautiful experiences that help marketers get their jobs done quicker and with better insight. Previously she’s worked with big brands like Aol, EPA, Apple, Oracle and more communicate their message, as well as non-profits and government agencies. In her free time, she likes to ride cats and pet motorcycles.
Fletcher is VP, Engineering Maven at TrackMaven, building a platform that turns vast quantities of marketing data into actionable insights. Besides leading new feature development for TrackMaven’s clients, he has also conducted a number of marketing strategy studies that have been featured across the web by CNET, Fast Company, and many others. Previously he founded Real Python, a series of courses to teach programming skills to thousands of web developers.
Allan has been involved in digital and social media for nearly 8 years, working for several different agencies and clients including Frito Lay, Hotels.com, and KIA. As well as his agency experience, he also headed up the social marketing efforts for a global health and fitness brand before taking up his present role at TransAmerica as the Enterprise Director of Social Media Strategy.
As the 8th employee and first non-engineering hire at MongoDB, Meghan has played an integral role in driving the mainstream adoption and building the developer community behind the world’s most popular open-source NoSQL database. Downloaded over 7 million times and powering the backend of companies such as Metlife, ADP, Telefonica among many more, MongoDB is currently the highest valued startup in New York City at $1.2 billion dollars.
Peter Corbett is the founder and CEO of iStrategyLabs – a digital agency that develops solutions to clients’ challenges and brings them to life in the online and offline world. He’s widely known for his marketing acumen coupled with a deep technical background, and a focus on community building. His client work includes brands like Disney, ESPN, ABC, NPR, PBS, GE, Microsoft, Intel, GEICO, American Eagle Outfitters, Coca-Cola, Crate & Barrel/CB2, Chase, Deloitte, Volkswagen, Audi, Ford, Hilton, Marriott, Sweetgreen and more. He has mentored half a dozen startup accelerator classes, advised hundreds of early stage tech companies, founded the massive DC Tech Meetup, and created the 12,000+ person DCWEEK festival.
Jill Rowley is perhaps the most well-known thought leader in the world of social selling. Prior to launching her own company, Jill was the Social Selling Evangelist and Enablement leader at Oracle, she was the top revenue generating Sales professional at Eloqua, and a top performing Account Executive at Salesforce.com. Her work at Oracle included designing, deploying and driving adoption of a global Social Selling program for Oracle’s 23,000 Sales professionals.
Christine leads Salsa’s efforts to strengthen the Salsa brand and platform as well as simultaneously drive customer loyalty and demand to increase market share. She has won numerous awards including the 2010 Women in Technology Leadership Award, Heroines in Technology, CRN Power 100, and GovMark Council Award for Best Overall Campaign. Prior to Salsa Labs, Christine was Vice President of marketing at DLT, where she helped drive record growth and profitability.
Patrick leads Marketing and Strategy at Refinery29. Prior to Refinery29, Patrick was Founder and President of Shopflick, a venture-capital backed shopping site sold to Sugar Publishing in 2009. Before Shopflick, he co-founded RocketXL, a digital marketing agency, which was sold in 2008 to Cossette Communications Group. Mr. Yee was an equity research analyst at Soros Fund Management and began his career in mergers acquisitions banking at Wasserstein Perella. Mr. Yee graduated from New York University and is a member of the Creative Advisory Council of Nest and a Board Member of Apex for Youth.
Max Pfennighaus is the Executive Creative Director for Marketing at the New York Times. Max has worn several hats over the course of his career, spending a lucky thirteen years as an agency creative in New England before heading down to D.C. to lead the design strategy and user experience of the NPR digital product suite. Max then returned to his marketing roots to become the Director of Marketing and Branding at NPR. He spent a year or two overseeing all of the organization’s strategic marketing and branding efforts until he realized he was living much further south than he wanted to.
Michael is an experienced marketing executive, most recently serving as Vice President of Global Marketing and Content Strategy for SAP where he developed an award-winning thought leadership blog for SAP called Business Innovation. He is also a co-founder of social news site Business 2 Community. Recognized as a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer and Most Mentioned Marketer on Twitter, Michael is an accomplished marketing speaker, author of the B2B Marketing Insider blog, and a frequent contributor on leading publications like Forbes, The Economist, and The Guardian.
Jacob Weisberg served as Editor of Slate from 2002 until 2008, and is now Chairman of The Slate Group. He is the author of several books, including The Bush Tragedy, which was a New York Times bestseller in 2008. With former Treasury Secretary Robert E. Rubin, he co-wrote In an Uncertain World, which was published in 2003. He has also been a contributing writer for The New York Times Magazine, a contributing editor of Vanity Fair, and a reporter for Newsweek in London and Washington.
Jason covers the media and telecom industries for Mashable with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
Sam is the Vice President of Content at Contently, a storytelling platform that connects freelance creatives to brands embarking into content publishing. He’s responsible for content marketing campaigns and partnerships for companies across much of the brand and media spectrum. Sam has also helped build and manage Contently’s rapidly growing network of over 40,000 freelance journalists, editors, photographers, strategists and other creatives.
Josh launched Cool Hunting in 2003, and has grown it into a Webby Award-winning online publication with a global team of editors and contributors sifting through innovations in design, technology, art and culture every day. In 2007 he helped launch Largetail—a studio that creates original content for brands and distributes it through niche publishers—where he serves as the Executive Creative Director. Josh also consults on strategy, content and design for select clients including Apple, Nike, BMW and others. He is a frequent speaker at conferences talking about the way technology, creativity and design shape the future of the web and consumer behavior.
Mic, formerly PolicyMic, is a leading news and media company for young people. From global affairs and U.S. politics to arts, sports, and music, Mic tells stories that help the millennial generation stay informed and make sense of the world. Under Jake’s leadership, Mic’s audience has grown to more than 19 million monthly readers.