2017 Facebook Advertising Index: Budgets and BenchmarksThe decline of Facebook organic reach left businesses between a rock and a hard place: accept that you’ll never reach more than a fraction of your audience and keep posting organically, or re-allocate resources to ensure that Facebook ads deliver ROI. But lack of clarity into competitor advertising strategies makes it impossible for businesses to understand where... Keep readingKara Burney
B2C Marketing ToolkitWant to increase your brand footprint, drive consumers to purchase, and keep them coming back? You’re going to need the right distribution plan in place. This B2C marketing toolkit contains all the resources you need to attract and convert new customers with your digital marketing strategy. In this toolkit, you’ll find: Industry-level analysis of B2C... Keep readingRebecca Lee White
Social Media Strategy Report: B2B EditionFor our new report — the Social Media Strategy Report: B2B Edition — we analyzed more than 500,000 pieces of social content from 316 leading B2B brands in 17 industries across five key social channels! This analysis led to some remarkable findings on: Which B2B industries get the greatest impact from social media marketing The most effective... Keep readingKara Burney
Media Kit Template for MarketersIs your brand struggling to get your reports and ebooks covered by the press? If you’re doing a lot of outreach without having much impact, or are trying to get more out of your outreach efforts, providing a media kit may be your ticket to procuring more links back to your website. That’s why we’ve... Keep readingRebecca Lee White
Content Calendar TemplateManaging a content calendar can often feel like a juggling act. Are you producing the right volume of content every day, week, and month? Are you addressing your audience’s needs? Are you hitting all of the right SEO topics? Tracking important elements of the content production process while keeping up with deadlines can be tricky. That’s... Keep readingRebecca Lee White
Social Media Industry IndexFor our new report — the Social Media Industry Index — we analyzed 51 million pieces of social media content from 40,000 businesses to provide social media benchmarks across 130 industries on four key social networks: Facebook, Twitter, Instagram, and LinkedIn. The findings point to drastic disparities in the influence and usage of social networks... Keep readingKara Burney