CareerBuilder's Content Strategy Webinar

Join us on Dec 1, 2016 at 11:00am ET

More leads, better content. That’s the Herculean task facing most marketing teams. But how do you actually do that?

In this webinar, Christina Bottis, Director of B2B Demand Generation at CareerBuilder, will explain how she transformed CareerBuilder’s B2B content strategy into an inbound lead-generating engine, with zero added budget.

Attend this webinar to learn:

How to focus your demand gen strategy (i.e. no more irrelevant/ineffective content);
When and how to conduct a comprehensive content audit;
Repeatable steps to structure and segment your nurture strategy.

Register for the webinar today!

Christina Bottis
Director of B2B Demand Generation
CareerBuilder

Register Now!

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