TrackMaven's Cocktails & Conversations is a series that invites you to relax, reset, and get inspired.
For the Boston edition, Michael Buller, the Director of Content and Creative Services at Dana-Farber Cancer Institute, will be joining us for the night. Michael will guide you through some of Dana-Farber's recent digital campaigns and strategies in addition to other areas of marketing that Michael manages. Get to know some of the areas top marketers and learn from Michael how to leverage your digital channels and content marketing strategy in a way that actually drives ROI.
Location:Mistral, 223 Columbus Avenue, Boston, MA 02116
Date:Tuesday, May 1, 2018
Time: 6:00 - 8:30 pm
Michael Buller
Director of Content & Creative Services | Dana-Farber Cancer Institute
Michael is a highly experienced editor and writer with more than 25 years of content development, publishing, communications, and management experience. He has spent the past 10 years leading Dana-Farber Cancer Institute's content marketing team and has build an award-winning blog from the ground up.
Equal parts left- and right-brained, Michael has planned, edited, and created content for diverse topics and audiences, across digital, multimedia, and print channel. He has also developed processes and systems to streamline content development, and have spent more than 20 years managing creative talent and teams. Prior to Dana-Farber, Michael spent several years at The Pohly Company as the VP of creative services and as the editor of the Continental Magazine publication.
Michael Buller
Dana-Farber Cancer Institute