Data-Driven Marketing

Data-driven marketing is based on a systematic approach to goal-setting and benchmarking. Measurement is rooted in channel-specific metrics and goals. The four essential steps for data-driven marketing are:

1. Establish a set of key metrics.
2. Tie marketing team actions to expected results.
3. Make marketing data visible and a regular part of team decision-making.
4. Iterate, both in terms of what and how you’re measuring results, and the ways in which you’re using data to make decisions.

Learn how to lead your team from gut-driven to data-driven marketing with these four steps.