Lessons From #TheDress: The Gold, The Black, & The Ugly Of Real-Time Marketing
Marketers need to be “always on” nowadays. After all, if you abandon your community, they’ll likely abandon you. But they also won’t reward you just for showing up — especially when a fleeting viral phenomenon is at play. When “The Dress” phenomenon took the media by storm, for example, many brands and news outlets sought to ride the Read more …