Several months ago a friend of mine had a wonderful discovery. He realized that he could go back and find embarrassing photos that were posted on Facebook years ago, and by simply commenting on them the pictures would resurface to the top of the News Feed for his Facebook friends. This new feature, which inspired Read more …
An initial public offering (IPO) is an incredibly exciting moment in a company’s development. But how should a digital marketer message an IPO on social media? On April 4th, online food delivery company GrubHub and energy software company Opower both debuted on the New York Stock Exchange (NYSE). We took a look at how each company announced, celebrated, and Read more …
The competition for your audience’s attention is fierce. Americans spend an average of 37 minutes a day on social media, which is significantly higher than any other Internet activity — even email. Brands are picking up on this fact —and taking advantage of it. It’s an understatement to say that consumers are bombarded with marketing messages. Read more …
On Memorial Day in 2013, we dug up some data on how active the top condiment brands were on Facebook. Did they post more leading up to Memorial Day? What did they post? Pictures or just texts? Who had the most Facebook likes? We show you which sauce you should pair with socially. Check out our Read more …
Facebook newsfeed algorithm changes — the bane of my existence. Marketers are talking/complaining that the new newsfeed changes are having big impacts on organic reach of posts. Facebook has announced these changes and stated this change was happening because a user when they log into their accounts can be shown on average 1,500 posts while Read more …
