With so much data around buyer touch points, your “Marketer’s Intuition” isn’t as persuasive as it once was. To build consensus and executive buy-in, you need the right data on… Read more
Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked Snapchat’s release of an API that hugely benefits advertisers looking… Read more
Earlier this year, I faced a tough question: to Snapchat, or not to Snapchat? It’s a question that befuddles many marketing teams. The allure is clear: Snapchat is America’s fastest… Read more
Nostalgia for the good old days of the 1990s, 1980s, and 1970s exploded onto the content scene in the last decade. With more millennial-aged authors serving as digital content creators, a sea… Read more
When building a buyer persona for your brand, you can pull from a variety of resources — including native analytics and search functionalities on your social platforms. Here, we’ll walk… Read more
With the amount of data we marketers have at our disposal, it feels verboten to admit the following: I don’t know how my content contributes to revenue. But that was… Read more
The free lunch is officially over on Instagram. Here’s the reason for this proclamation: On May 31, 2016, Instagram announced a new set of business tools designed to help brands… Read more
Every piece of content you create takes time and money. Make sure you are investing in the right content by analyzing the most engaging content in your industry so you… Read more